[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="50"][vc_column_text]Future and current VR arcade Owners, VR developers and enthusiasts Welcome!!!
For our first post (in our new blog) we would like to share some very interesting DATA…
Feel free to use this data to compare to your virtual reality arcade or your thoughts, so you can use this study case to compare your arcade performance.[/vc_column_text][vc_empty_space height="50"][vc_column_text]
Virtual Reality Arcade marketing – The Biggest PROBLEM
[/vc_column_text][vc_empty_space height="25"][vc_column_text]Lets talk about the elephant in the room: it is very hard to explain "Virtual Reality" in general, but to explain what immersion / haptic / AR / VR / MR / Hyper Reality… is almost impossible.
The best sentence I have read is: "Talking about Virtual Reality is like dancing architecture"
That is why any new arcade will most likely struggle at first, however with the correct mind set and by learning from others.
So, please be open minded and hear from "Veteran" VR arcade owners what our Dos and Dont's are…[/vc_column_text][vc_empty_space height="50"][vc_column_text]
Who are the best customers for your VR arcade?
[/vc_column_text][vc_empty_space height="25"][vc_column_text]A return customer is so much more than a repeat customer.
Returning requires an active decision and action on the part of an individual.
Return customers will recommend you to friends and family.
Return customers support your business and can provide valuable feedback each time they come.[/vc_column_text][vc_empty_space height="50"][vc_column_text]
The Real Data is at the title, but the real interesting info is here…
[/vc_column_text][vc_empty_space height="25"][vc_column_text]This data has been gathered in a new VR arcade location , 4 moths of data – starting from the second month from the opening.
As you can see our pie most of our clients are RETURNING costumers!
The fact that if you put together the word of mouth customers and returning costumers you get: 55% of groups!!!! is just amazing.
The data itself was gathered by the arcade manager, by asking as many customers as possible, where did they hear about us.[/vc_column_text][vc_empty_space height="50"][vc_column_text]
The Virtual Reality Experience We offer
[/vc_column_text][vc_empty_space height="25"][vc_column_text]55% – means a lot when you come to think about the experience you have in the venue.
We offer only Tower-Tag, no side extra steam games or any food. Only the VR experience.
All of our costumers get video explanation
The training time is included in the game time
The game time is limited to 45 or 90 minutes game time (not include birthdays that take 150 minutes up to 30 players).
[/vc_column_text][vc_empty_space height="50"][vc_column_text]
Our main Mission
[/vc_column_text][vc_empty_space height="25"][vc_column_text]We super focus on "customer success" and make sure EVERYONE are involved and have as much fun as possible – this alone makes 45% of those clients.
[/vc_column_text][vc_column_text]The Only way for us to get to our goals is WITH our superb workers – warm, polite, and can work with 10 years old girls just as with 40 years adults..[/vc_column_text][vc_empty_space height="50"][vc_column_text]
Second main customers group
[/vc_column_text][vc_empty_space height="25"][vc_column_text]Google.
The idea is to create organic traffic to your site, by writing useful information about VR in general and sometimes not even try to sell something! share info and spread the word of VR experiences.
Inside those info articles, we mention all the words that really brings people and drive them to search VR. We are sure you have your own words, but we definitely push things like groups, birthdays, a special attraction, VR venue etc.
later, when people read and remember "VR experience" or any other words they looking for them on google, and guess what? we are there :)[/vc_column_text][vc_empty_space height="50"][vc_column_text]
Find the "right" clients
[/vc_column_text][vc_empty_space height="25"][vc_column_text]A group of customers has just finished their amazing experience at your arcade.
Can you spot the "right clients"?
Those are the people that have the most shining eyes, and they are just thirsty for more…
Sometimes it is only a couple, sometimes the right clients turn out to be all of the group.[/vc_column_text][vc_empty_space height="50"][vc_column_text]
What to Do once I spot them?
[/vc_column_text][vc_empty_space height="25"][vc_column_text]Say that you have also capture the flag, add another update you are going to have, an event or a tournament.
those happy clients give us 5 stars feedback on google, facebook, and Instagram recommendation that influence in another way on the other parts of the pie.
We have to be patient for that "ball" start to get bigger and bigger when it goes down the hill but it is worth it.[/vc_column_text][vc_empty_space height="50"][vc_column_text]You can share your own data so we can learn from that too.[/vc_column_text][/vc_column][/vc_row]
